1.0GMBhttps://gmb.comHannah Pier-Herendeenhttps://gmb.com/author/hannahp/rich600338<blockquote class="wp-embedded-content" data-secret="iZtJ2eW1xX"><a href="https://gmb.com/work/northwestern-university/">Northwestern University</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://gmb.com/work/northwestern-university/embed/#?secret=iZtJ2eW1xX" width="600" height="338" title="“Northwestern University” — GMB" data-secret="iZtJ2eW1xX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://gmb.com/wp-content/uploads/2025/04/NWEN23094-02-MEM-1080x1920-1-scaled-e1744397553711.jpg14401290At the same time, it was important to Northwestern to accurately document and retain student data from their marketing efforts. After losing historical data from previous campaigns, our team helped empower the client to keep and use their own accounts to produce transparent reports that informed their marketing teams, the dean, and program directors. Over […]